Facebook Influence (FBInfluence) is the latest product by Lewis Howes and business partner Sean Malarkey. This time they have teamed up with Amy Porterfield who is a rock star at Facebook Marketing and how to generate more sales using Facebook.
This content is going to be long so grab your pen and paper and start taking notes and implement these. The post of 3700+ words long and details only a small section of the actual product. This is my FBInfluence Review.
Facebook Marketing Success on 7 Simple Strategies to Profit from Facebook Marketing.
The webinar covers the following topics, so in case you have missed it..
- Super Fans: What they are and why you need them
- Essentials of a Facebook Marketing Foundation
- Smart Strategies to grow a lucrative Fanbase
- Quick tips to get your talking and engaged
- How to move your fans up the ranks to Super Fan status.
The webinar (and this FB Influence review) will teach you how to use Facebook to grow your and attract action-taking raving fans who are eager to buy what you are selling… sounds good right?
So keep reading because I’ll be giving away some action items.
Facebook Marketing is becoming a huge business. There is no denying this. Everyone is on Facebook these days.. so that is where your audience is hiding.. but in plain sight. Google might own the search sphere but the social scene is still dominated by Facebook. While more people spend time on Facebook (mobile is becoming more and more dominant) than actually search for stuff on Google, the logical step would to target your marketing efforts via Facebook.
If you compare all the various generations, 95% and above are all connected on Facebook. This means Gen Y, Gen Z(18 – 22 years), Gen X, Baby Boomers and the Golden Generation (67 years and older)…
I mean this is a large range of demographics and nearly everyone is connected to Facebook.. mindblowing..
70% of small businesses using social media in increase in traffic.
This obviously makes sense as the more you are exposing yourself the more people will click… but still businesses don’t use social media or they think Facebook is just a phase… well whatever… why not join the hype and increase your business bottom line.
60% say social media has improved search rankings (2011 Social Media Marketing Industry Report).
In relation to search, the search results, if you can’t find someone or a group on Facebook, are displayed by Microsoft’s Bing search engine. Bing might not be the largest search engine but my point is that the results aren’t powered by Google.
This doesn’t mean that the traffic generated from Facebook is not being measured and analyzed by Google. The more traffic you are able to send from various sources, the more weight (and rank) your business website will get. Google will see your more relevant than a competitor who doesn’t use Facebook (and doesn’t have the traction you have with your fan page).
Another huge items is social relevance and social reviews. You ask your friends what they think of a certain product you may want to buy, as they might have some experience with it or they know someone who had. You may have seen various websites showing social proof (Facebook likes, Facebook comments, comments, ratings, testimonials) to have other sell the product for them.
23% of consumers consult their Facebook friends before making a purchase.
You may see something like “Hey guys, I’m thinking of buying product x (with a link) but I’m not quite sure if its reliable. Who can tell me more about it??” And the comments flow right in..
But here is a kicker;
1 in 3 consumers say they’re likely to purchase from a company that they follow on Facebook.. can you see the potential?
So back to the webinar and the FBinfluence review…
Just to give you a quick look at a fan page that is developed by Amy is from the Social Media Examiner which is owned by Mike Stelzner.
Amy started with the Facebook page at the same time when the website Social Media Examiner was launched. And after a year the website topped 30,000 fans… Currently this is 68,394 (as of 3rd of December 2011)
I’ve mentioned the goal it to get Super Fans for your fan page but obviously not everyone is just as excited as you about your fan page. You are the #1 fan of your page but your friends may not.. so how do you become a Super Fan and what is the difference between a Super fan and normal Fan.
To give it some perspective here’s a football analogy.. you have your weekend fans, who go to the game or watch the game in their team’s jersey… and then there is the Super Fan.
The Super Fan is the guy how you see on TV and you watch and say.. OMG… did he really just shaved his chest into the team Logo? Or did she really just body painted the colours of the team on herself? You know the one’s I’m talking about right?!
They know every team member, their number, their favorite food, who they hang out with and even what their kids and partner’s names are. They won’t miss a game and are not available (unless you go with them) on game days…
So.. we’ve covered what you are aiming for but how do you really get there??
Amy gives a cool case study on the fast pacing world of… here it comes… bowling balls… (wait what?!?)
Yes.. Bowling balls.. here it goes.
So since there isn’t much less sexy than a bowling ball this would be one of the best examples out there. I mean, if it works with freaking bowling balls, then FBInfluence must work with anything right?
The ad was designed to get bowling fanatics updated about the latest bowling balls and where you could find them.
The ad featured only on Facebook and was to increase Ebonite’s status as an authority on everything revolving around bowling. The bowling balls in this case weren’t even sold by themselves only via resellers.
It was pure for the love of bowling that they were promoting this ad and bowling ball, with in return a large amount likes and followers.
So they gave you a rebate if you were interested in trying the latest bowling ball. It all seems very easy at the moment doesn’t it? They were able to capture people who not only were interested in the topic but who wanted to BUY too!
So what did this campaign (on Facebook) actually return?
900 people filled out their contact details and were interested in trying the rebate and actually 300 people did. Now this is a very good campaign. You may think 30% is pretty good indeed, but remember that there are NO FREEBIES offered. Only a rebate / discount so people still have to pay a dollar amount.
Usually when there are costs involved the activation rate of campaigns drops significantly, in this case it didn’t. You can relate that to a few items which is;
- They spoke to the right audience
- They offered something unique
- They offered something which was in demand
I hope this gave you some ideas for your own business, if not then here is another case study.
Case study 2. fitness
4 Simple Steps to Facebook Success Formula
Step 1. Set up your Foundation for Facebook Success
If you were ever searching for the right platform to give you or your business some good exposure, I hope you can agree with me that Facebook is the place to be. It is the best location to brand yourself and also one of the cheapest to get yourself connected with over 800 million people.
Branded Wall Image
- Use the maximum amount of pixels in your Facebook photo, this is 180×540 pixels so make sure you cater to this.
- Add a company name and image
- highlight your company’s website URL, people want to remember your URL so show it to them. Even if it’s not clickable
- Create a short tag line to explain what you are about and what your company actually does!
How not to do it
Don’t miss out on promoting your business
- Images is not him, it’s just a girl (so different gender to start off with).
- The tab is just an image and it’s not clickable.
- Doesn’t say who he is, what he does and what the company stands for.
- It doesn’t stand out at all.
- The click like feature on his welcome page is a good start but do you feel compelled to click on it or do you feel you are going to miss out if you don’t? The 7 Secret Insights of…. what?
The Right way to do it - Amy’s Facebook
- clear picture of herself and what she does and can do for you.
- Amy is her own Brand, so she needs to show HER and her Name as much as possible which she does very well.
- She uses the maximum amount of pixels in her Facebook photo, this is 180×540 pixels so make sure you cater to this.
- She added here company name and an image / logo
- She highlight your company’s website underneath her image. People want to remember your URL so show it to them. Even if it’s not clickable
- She made it clear that you know what she is about and what she does.
A few others great examples of profile pictures which have that super engaging effect.
Free webinar with James Wedmore (Who set up the Video Traffic Academy course with Lewis and Sean) and an arrow to the about box. The about box is the only location on your Facebook Page where you can actually put a URL as you could see on the Social Media Examiner page.Reason they come to the Facebook Page is to interact, have some fun but not to really do business with you straight of the bat, just because he clicked like on your page. Keep it fun, crazy, causual and just interesting and engaging.Ofcourse Lewis Howes his welcome page is good too. I’m sure he must have had some training from Amy as I remember it not being like this at first.
Use Video to educate your Audience
This is an example of a Pest Control company who is informing visitor via a video on their Facebook Page on how they can spot bed bugs, for parents this is a must have.
Once you are on their Facebook page you are asked tho do the following;
1. encourage to click like as you see a video of what they do and how to spot the bedbugs. Video on your Facebook page if you have a product that is a hands on solution is such a powerful marketing strategy.
2. Leave your email for some extra information which can help you. Since you are already satisfied (presumably) by the given information on how to get your house Pest Free. Not a bad marketing strategy for a Pest company.. right?
Use Custom Tabs to Educate, Promote and Sell
Facebook will release the new profile Time Line… which will come out eventually will again change the way you (and others) will use Facebook.
Step 2. Quickly grow a lucrative Fan base of quality leads
Just like with Twitter and every other social media channel. It is not a matter of quantity but a matter of quality. You rather have 10 lucrative fans than 100 non buying fans right? So make sure you keep on reading on how to attract the right fans for your website fan page.
But there is a thing you need to sort out and here is how you do it. Walk to a mirror and ask yourself WHY. If you can’t answer it.. then your fans can’t either.
So “identify your why” as Amy describes it in the webinar.
There are a few things you need to ask yourself
- What do you hope to gain from your use of Facebook, and how will it help your business?
- Who is your ideal audience? Get Specific here.
- What are your audience’s needs, wants, challenges
- Even better if you know what the problems are of the person who will buy your product, program or service?
- Directly to Sales page
- Sign up for the newsletter
- Just “like” your page
What feelings, actions or behaviours do you want your audience to experience?
- Create a good sales feeling..
- Give value so consumers feel confident
- Make them come back.. and again..
Capture the attention of the Super Fans
To move a fan to a Super Fan status, you first need to grow your fan base and grow a quality community. Quality is key and obviously is the currency to trade with your consumers.
- Focus on the one’s that will actually buy. If you have fans who sort of like you but not really.. just like in real life with friends… then you are wasting your time.
- You can’t be everything to everyone
So talk to people and ask / find out what they want from you or what their problems are. As you may know there are a few free online survey tools which you can use to gain some inside knowledge. Tools like the Facebook Polls and Surveymonkey.com are easy to use.
It’s all about branding yourself, getting the LIKE and growing your leads
Engagement Ads are perfect for attracting your Ideal Fans
In the webinar Amy talks about Liz DiAlto and her various Facebook advertising examples
Advertisement 1
You can click like on the ad itself which goes viral on your own page and you can communicate via the wall now. If you actually click on the ad, you can choose if you want to direct people to the custom welcome page and even follow-up with an optin page.
Advertisement 2
Ad 2 is directed to dancers so very targeted and also targeted to competitor pages to get the maximum amount of potential leads. The ads worked because they are directed to the right audience (age, gender and interest) and it interact / connect with the audience in their communication / marketing message.
advertisement 3
As you can see, this advertisement also worked very well and was done over a period of 2 weeks and focused on a goal in the marketing message. The costs were low on this but gained a good following and if you have a proper funnel in place you can make back the money and a lot more very quickly.
Step 3. Create ongoing, massive engagement
Get them talking, get them hyped and interacted with your page. Staying relevant is key to have the right connection with your audience!
“you’re only one click away from being unfollowed, unsubscribed from or unliked if you’re not providing value” – Rich Brooks, President Flynte New Media
You need to stay on your game.. so here’s how you do it.
Ask Smart Questions!
This may seem as a shock but asking “do you like milk” won’t get you any credibility and probably people will be like.. uhmm.. sure… and think “this guy is weird.. > unlike“.
Remember, Users move fast on Facebook. So be quick and take notice of what is happening and make sure you adapt to your users. Respect their time and behaviour.
So think ahead of what you are asking and what the response will be. For instance; ”Do you” questions will likely be answered with a yes/no response.
A question that starts with “what do” is an open question which works better. Keep in mind that you want low barrier answers, so people can answer quickly and don’t write long replies.
A great example is this;
“(fill in the blanks) What is your favorite plugin _____ ” if you talk about WordPress.
These “fill in the blank” questions work great and they are fun too. Amy talks about a formula which you can use to keep engagement up and going.
- Make it fun: What was your last book you read? Would you recommend it?
You can replace the word Book with Movie or food or restaurant .. you get the idea.
- Get their Feedback: I’m working on X at the moment. What would you rather have x or y..
Get them into your life and in the loop. Make them feel they are apart of your community, than just a fan (like they are on every other page).
- Get Their Advice; What is your best tip for …? (relate this to your niche)
You can use this for tips or problems. With problems you can be the solution. You care what they say right? So let them know you listen and you have the power to act and help them out.
- Let them promote themselves: Do you have a Facebook page? Post your link below to share with the group.
This is great to get some goodwill from the other pages (as they have members too… get it..). Your fans will think, this guy/girl is great. He really wants the best for me and helps me out. For free!
Another great way and a very unique way to get involved is by using a colour page for kids. Remember that kids are a vehicle to the parents wallet…
On the left you see the Pest control page again and they started a colour contest online! So you could print out the paper and then later on upload it to Facebook again to enter the competition.
Parents tell other parents, and so the cycle will reach more and more people… and all this for a pest control company, they are really pushing to become a heavyweight in Social Media.
Stick around!
Many people will just simply post something and they don’t stay online to see what people are actually replying. So stay online for a while and interact instantly which gives extra value. Use first names to get to know each other which also sets you apart from your competition.
Give your posts some meat
- People like to read an interesting story and like to be entertained. You can use a personal story or include some personal photo’s to get your point across.
- Educate, people are curious being and who doesn’t want to leave a website with a feeling they just learned something amazing and something they haven’t learned anywhere else. Also make sure you say why this is a great tip and what they can do and apply with it for their own personal gain. If people can’t relate on how they can apply it the lesson will be lost.
- Empower ; Make people leave on a high. Give action items, takeaway lessons anything you can think of so that they become so excited and get the drive to take action.
I’ve you have read a few good blogs you will know the feeling. All these items listed above haven’t even attempted to sell anything but yet they really like you and engage.When you show you know your stuff, you become an authority. They want to learn and listen and this automatically takes us to the next step.
Step 4. Turn your fans into profitable Super Fans.
Think about a few essential steps when you want to get your game to the next level. I mean blogging (with the tips from Step 3) will increase your value and will get you noticed. Blogging is essential since that is your message.
Social Media is the vehicle which carries your message, your voice to your potential leads, your fans and everyone that is behind Google and is looking for you… when they haven’t found you yet.
A few people in this industry who really stand out in terms of content are Glen Alsopp of Viperchill.com, Pat Flynn from Smart Passive income, Derek Halpern of Social Triggers.com all give back to their readers in various different ways but it sticks and people keep coming back for more. I really love their content.
If you post items on Facebook for instance, make sure you include an image. If you post with a picture you get 80% more engagement than if you post a post without a picture….
So how do you really create a lead generator campaign which will get your fans become Super Fans
So, be honest, did you know all this? Did you know really how powerful Facebook is? And this is just a free webinar, just imagine what you could learn if to get a course?
Sign up for the FBInfluence course here
Not convinced? .. well ok then.. how to get more fans and leads is coming up.
Module 1. The Foundation For Facebook Success ($197)
- The 9 Core Marketing Rules
- The basics of a branded Facebook Page
- How to create a welcome tab
- Your Facebook Dashboard Overview
- How to find a community Manager for your page
Module 2. Growing a lucrative Fan base ($197)
- Finding Your Ideal Audience Inside Facebook Do you know “where” they hang out? You will now!
- 5 Proven Strategies to Grow Your Fan Base Why reinvent the wheel? These are proven to work.
- How to Use Facebook Marketing to Get More Leads Leads are the fuel of your business–here’s where to get them.
- How to Get Into the News Feed of Your Fans This one is the key to explosive growth.
- Social Plugins & Share Buttons: Best Options for Your Business Use what works the first time.
Module 3. Creating Massive Engagement ($197)
- Learn how to develop a relationship with your audience.
- Facebook Content: What to Post and When to Post Almost everyone gets this wrong.
- Surefire Strategies to Create Engagement
- How to Promote Your Events on Facebook Load your next event with raving Super Fans!
- How to Create Your Own Personalized Facebook Experiences
- Monitoring Tools to Track Your Facebook Success The simple, powerful tools for success.
Module 4. Fans into Super fans ($197)
- How to Deliver Impeccable Customer Service on Facebook Imagine the power of doing your customer service on Facebook.
- Turn Your Facebook Page Photos into Free Facebook Ads This killer idea is so simple you’ll kick yourself for not thinking of it sooner.
- Tips and Strategies to Supercharge Your Facebook Ads Stop losing money and start raking it in.
- How to Build an Online Store for Your Facebook Page Make a store that flows with Facebook and your customers will love to send you their money.
- The Instant Action Plan: 5 Advanced Tips to Get Momentum Today In 24 hours you can change your business.
Sign up for the FBInfluence course here
Bonus
Bonus #1 – How to Create Your Social Media Strategy to Rapidly Increase Exposure ($197)
Bonus #2 – The Three-Step Lead Generating Facebook Blueprint ($47)
Bonus #3 – “Change Is Good” – Exploring Facebook’s New Features ($97)
Bonus #4 – How to Cash in on Facebook Places and Deals ($197)
Bonus #5 – Turning Fans Into Super Fans ($47)
Bonus #6 – FULL ACCESS SUPPORT with our Private Facebook Group ($397)
Sign up for the FBInfluence course here
{ 7 comments… read them below or add one }
Hi,
Some of biggest mistakes page administrators make revolve around INACTIVITY of their page..
As well, the no. of fans does not necessarily mean the more successful your page !
Thanks
Hi Ralph! It seems that you are a marketing and Facebook expert yourself. Marketing and advertising strategies are also evolving. A hundred years ago it was done through word-of-mouth and posters. Next comes the radio and then before you knew it there was television. Nowadays, marketers use internet and social media sites. Facebook has at least 800 million users, how could you go wrong when you do marketing on it? Some Facebook users even have 4000 friends on their account. Even though it is hard to believe that they have that much friends it still show that they have a lot of connections. It would be good if you have them as super fans. See you on Facebook!
Those are great tips from Lewis and Sean. Facebook provides massive advantage for people to become instant millionaires. The massive opportunities that the social networking site provides are often overlooked by network marketing guys. I am particularly interested in the Super Fans and I will be looking through my own friends list to make a list of my Super fans.
Thanks again for sharing the wonderful details.
Haha thanks Kristina! But the learning curve and developments go so fast, its hard to keep up
Thanks Martin! let me know how you go!
Hey Ralph, it has not been as easy as I anticipated to get the Super Fans list. My number one challenge is the first introduction. How do I gauge thier reaction to the blog and ensure that they keep coming back? Also I don’t know if there is a way that I can entice my Super Fans to keep coming back because they are the ones that really matters.
Thanks Ralph
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Wow long post, I have bookmarked this and I will be back for another read.
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